Hi, I’m Armin

I create holistic and visually stunning concepts with an intriguing customer journey. Spiked with gamification and interactive solutions they stand for playful experience communication.

Currently, I am working on interactive environments and games with the Unreal Engine.

Portrait

As a scenographer and thinking designer, I help partners develop their content and core ideas and bring them onto the stage. During the process, I follow the proven work steps of my phase model AND LOVE TO ADOPT NEW METHODS.

Phase Model

Perceive, Interact, Experience!

I see every project as an all-embracing design task. One focus: the conception of interactive exhibits. From the first briefing through all concept phases and with a strong network of partners until the realization.

Project
Selection

ART DIRECTION

Task
Art Direction, Idea and Concept Creation for Large Scale Exhibition Stand

Project
MAN Truck & Bus at IAA 2022, Hannover

Employer Agency
SCHMIDHUBER BRAND EXPERIENCE GmbH

Awarded
Project

MORE ART DIRECTION

Task
Art Direction, Idea and Concept Creation for Large Scale Exhibition Stand

Project
Vaillant Group at ISH 2023, Frankfurt

Employer Agency
SCHMIDHUBER BRAND EXPERIENCE GmbH

INTERACTIVE EXPERIENCES

Task
Idea Development, Rough Concept and Visualization of Exhibits for Permanent Exhibition

Solution
Interactive solutions emphasize the innovative character of the brand. Spatial integration reinforces the brand in a sustainable way.

Result
Customer approval for detailed design and further steps towards implementation. As of January 2020.

Project/Customer
DREINULL – Agentur für Mediatainment GmbH

INTERNET OF THINGS

Task
Concept Creation and Implementation of a Robot-Assisted Interactive 360° Scenario

Solution
Rich content and haptic 3D models combined with a digital window into a virtual world.

Result
Interactive 3D scenario about analog processes of every phase of IoT (Internet of Things).

Project/Customer
CeBIT 2016, Deutsche Telekom AG, Concept and Architecture: q~bus Mediatektur GmbH

THE NETWORK

Task
Concept Creation (Content, Interaction, UI) for Interactive Exhibits and Current Technologies such as Hybrid Speed, VDSL, LTE and Vectoring

Solution
Interactive exhibits with phygital interface solutions for controlling digital applications.

Result
Haptic interaction makes content tangible and creates emotional access to purely digital and partly abstract offers.

Project/Customer
IFA 2014, Deutsche Telekom AG, Concept and Architecture: q~bus Mediatektur GmbH

Video: The Network

KINETIC LIGHTS

Task
Designing and Programming a Software System to Control a New Kinetic Winch System for Multimedia Showcases

Solution
Modular real-time system for motion and light control with versatile configuration options: save and edit presets and complex show processes.

Result
Innovative software product for professional large scale show use.

Project/Customer
Whitevoid, 2010 – 2012, Berlin

MAGENTA MOVE

Task
Concept Creation and Implementation of Economic Miracle 4.0 as Central Highlight on Large Scale Exhibition Stand

Solution
Consistent choreography for a group of industrial robots and a robot stage performer. A modular structure enables sequential programming for global and local sequences.

Result
Key visuals and choreographed robots create an accessible, immersive scenario that makes it possible for customers to experience a brand range of products and values in an impressive, memorable way.

Project/Customer
CeBIT 2015, Deutsche Telekom AG, Concept and Architecture: q~bus Mediatektur GmbH

Video: Magenta Move

With more than 15 years of professional experience, I can equip your product with the right tools and coordinates for perfect positioning and communication.

Awards

And that’s how you can reach me!

Next Steps

If you think I can help you solve your problems then we take the following three steps together:

CONTACT ME

We talk. You tell. I am listening.

WORKSHOP

We meet and find out more about your project. We define the goals of our cooperation.

IMPLEMENT

We implement our knowledge and develop a common strategy with which we go through all phases.

Need more time?

Don’t worry. In the meantime, we exchange our addresses and stay in touch. Write to me armin@szenostudio.de and I will answer you as soon as possible. You can find examples of my latest work on Instagram.