Virtual Set Design
Armin Purkrabek Armin Purkrabek

Virtual Set Design

Spatial Storytelling with Unreal Engine

Virtual set design that elevates product staging into a crafted, cinematic experience. At the heart lies a meticulously built 3D environment that brings your product into sharp focus—framed by carefully curated objects and materials that hint at the story behind it…

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Inter Action
Armin Purkrabek Armin Purkrabek

Inter Action

Real-Time 3D Environments & Phygital Interfaces

Development of real-time 3D environments with sensor-based and mobile-driven interaction systems. These interfaces enable seamless user engagement in product exhibits, showrooms, and trade fair installations—bridging physical input and digital response through technologies like smartphones, motion tracking, and embedded sensors.

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3D Audio Visual Tool
Armin Purkrabek Armin Purkrabek

3D Audio Visual Tool

Scenographic Sample-Based Sequencer

This interactive audio-visual instrument was created in Unreal Engine 5.3 and blends real-time sound manipulation with immersive scenographic design. Inspired by a video from @YFJSR at @ntrct.live, and brought to life with the help of @brianmichaelfuller's excellent MetaSound tutorials, the project features a fully integrated, quantized beat engine…

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Show Reel
Armin Purkrabek Armin Purkrabek

Show Reel

Showreel 2024 – Armin Purkrabek

Crafted entirely in Unreal Engine 5.3 / 5.4, this showreel is a cinematic journey through real-time 3D worlds—designed, built, lit, and programmed from scratch…

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Cine Shot
Armin Purkrabek Armin Purkrabek

Cine Shot

Cinematic Horror Environment – Created in Unreal Engine 5

Inspired by Peyton Varney’s tutorials and my own eerie dreams, I created a realistic, cinematic 3D environment using Unreal Engine 5. Set in a fog-drenched, desolate moorland, the scene centers around an abandoned house—weathered, broken, and full of dark secrets. But something is lurking nearby…

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Art Direction: Green Stand
Armin Purkrabek Armin Purkrabek

Art Direction: Green Stand

Sustainable Trade Fair Stand – Awarded & Impactful

This award-winning stand broke with traditional CI by embracing real greenery, natural sounds, and reused materials. Despite a smaller footprint, it made a big impact: nature, transparency, and the energy transition became visible and tangible. A clear, holistic concept – fully aligned with the brand and built on strong collaboration…

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Art Direction: Brand Stand
Armin Purkrabek Armin Purkrabek

Art Direction: Brand Stand

Simply More, Simply Efficient, Simply Together

This trade fair stand at IAA 2022 was designed with a bold yet minimalistic visual language — clean, confident, and purposefully reduced. The concept gave the brand’s strong products and intelligent digital services the stage they needed, while clearly supporting its positioning as a forward-thinking service provider…

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Inter Active Exhibits #II
Armin Purkrabek Armin Purkrabek

Inter Active Exhibits #II

Interface-driven scenography for an automotive exhibition

This concept visualized interactive exhibits that allowed visitors to explore a new automotive product and its features through intuitive interfaces. One centerpiece used absurd, exaggerated staging to create a bold visual statement, while another translated the digital swipe gesture into a physical experience using motion sensors…

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 Down Town Brand Space
Armin Purkrabek Armin Purkrabek

Down Town Brand Space

Conception & Spatial Redesign – Basecamp Berlin

In the role of a freelance concept designer I was part of the creative team at hartmannvonsiebenthal in 2019. Redefining the lobby as a multifunctional technology and communication hub, this concept transforms the space into an open platform for dialogue, information exchange, work, gastronomy, and brand presence. Spatial media elements are seamlessly integrated, making the digital layer both tangible and accessible…

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Inter Active Exhibits #I
Armin Purkrabek Armin Purkrabek

Inter Active Exhibits #I

Interaction follows content

Great interface design grows from strong content and clear context. Between 2012 and 2017, I worked with q~bus Mediatektur in Berlin, developing interactive exhibits for Deutsche Telekom AG. The focus: translating complex technologies like LTE and VDSL into accessible experiences through tactile, “phygital” interfaces…

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Story Brand Exhibits
Armin Purkrabek Armin Purkrabek

Story Brand Exhibits

When a brand sparks emotion and genuine enthusiasm, truly memorable moments emerge

In exhibition design, these moments are no coincidence — they are carefully crafted. Exhibits are designed to trigger specific emotional responses in visitors, creating a lasting connection between brand, product, and person. This emotional resonance is what ultimately drives engagement and success…

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Car Graphic
Armin Purkrabek Armin Purkrabek

Car Graphic

Automotive Graphics in Photoshop

A series of stylized car visuals created using classic Photoshop techniques. Each composition combines vehicles with custom-designed backgrounds, lighting effects, smoke, fog, and atmosphere—shaped into bold, impactful imagery…

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Scene Art Graphic
Armin Purkrabek Armin Purkrabek

Scene Art Graphic

Cinematic storytelling through imagined scenes

This series visualizes fictional narratives in a cinematic, scene-based style — where landscape, light, and atmosphere work together to create tension and mood. Each image captures a moment suspended in time: a place without clear origin, a story without full explanation…

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2D Surreal Graphic
Armin Purkrabek Armin Purkrabek

2D Surreal Graphic

Surreal visuals crafted through high-quality photorealistic composition

This series of images was created in Photoshop using advanced 2D image composition techniques and a range of custom visual effects. Inspired by the surreal, thought-provoking works of René Magritte, each piece combines a photorealistic style with elements of visual absurdity and symbolic depth…

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2D+3D Scene Graphic
Armin Purkrabek Armin Purkrabek

2D+3D Scene Graphic

Turning ideas into visuals — concept development and presentation imagery

Creating strong concept images is essential for communicating ideas clearly and convincingly. The following examples illustrate how thoughtful image composition can bring a design vision to life. All visuals were created without the use of AI — combining 3D modeling in SketchUp with 2D post-production in Photoshop, including lighting, texture work, and visual effects.

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Critical Brand Graphic
Armin Purkrabek Armin Purkrabek

Critical Brand Graphic

Brand critique through visual design — inspired by Schwarzbuch Markenfirmen

This series of conceptual images is inspired by the book Schwarzbuch Markenfirmen – Die Welt im Griff der Konzerne, which exposes the hidden practices and global influence of major brands. Through a critical visual approach, these works reveal the darker side of corporate power…

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Kinetic Light
Armin Purkrabek Armin Purkrabek

Kinetic Light

Software development from a single winch to room filling kinetic choreographies

From 2010 to early 2013, I worked as Lead Software Developer at Whitevoid in Berlin, where I was responsible for designing and programming a custom control system for a newly developed kinetic winch system used in multimedia exhibitions and live shows…

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Spatial Media Art
Armin Purkrabek Armin Purkrabek

Spatial Media Art

Interactive Architecture – IERC, NTU Singapore

Exploration of large-scale interactive environments across walls, floors, and physical objects. By integrating a variety of sensor technologies and projection mapping, architecture is transformed into a responsive medium—reacting in real time to visitors and environmental stimuli through audiovisual feedback…

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