Down Town Brand Space

Conception & Spatial Redesign – Basecamp Berlin

In the role of a freelance concept designer I was part of the creative team at hartmannvonsiebenthal in 2019. Redefining the lobby as a multifunctional technology and communication hub, this concept transforms the space into an open platform for dialogue, information exchange, work, gastronomy, and brand presence. Spatial media elements are seamlessly integrated, making the digital layer both tangible and accessible.

Key features include the incorporation of digital services and an interactive media wall within the central "blog zone," offering dynamic content engagement. The interior design strategy embraces a sustainable and curatorial approach—through the reuse and customization of existing furniture, and the integration of media art across curated display surfaces. This signals a shift from conventional interiors toward a hybrid, media-augmented experience space.

Agency: hartmannvonsiebenthal, Berlin, 2019
Client: Telefonica O2 / Basecamp Berlin

Wonderful pictures of the realized project are visible under BASECAMP BERLIN - Dara Sepehri