Art Direction: Brand Stand

Simply More, Simply Efficient, Simply Together

This trade fair stand at IAA 2022 was designed with a bold yet minimalistic visual language — clean, confident, and purposefully reduced. The concept gave the brand’s strong products and intelligent digital services the stage they needed, while clearly supporting its positioning as a forward-thinking service provider.

Key “Solution Spots,” highlighted in a striking red signal tone, served as interactive hubs for consultation and dialogue. These touchpoints embodied the brand’s shift from product focus to service mindset — turning the stand into a space of exchange, expertise, and approachable innovation.

Agency: Schmidhuber Brand Experience GmbH, München, 2022
Client: MAN Truck & Bus SE
Image Credits: Photographs by Schmidhuber Brand Experience GmbH used with kind permission.